A digital marketing agency had a long-standing client with a new product launch. The brief required 32 cut-downs and reformats of existing campaign footage — multiple aspect ratios, caption variants, platform-specific specs. Their internal editor was already committed to another major project.
A digital marketing agency briefed us on a time-sensitive client deliverable: 32 short-form social videos for a product launch campaign, with strict platform-specific specs (TikTok, Instagram Reels, YouTube Shorts, LinkedIn). The raw footage was shot and already handed over; we needed to deliver finished, platform-specific cuts without any client contact beyond the initial editorial brief. The team was already connected to another major project, so they needed an external editor who could work independently, match their internal style guide, and deliver platform-specific cuts without any rework cycles.
All 32 videos delivered in 18 working days. By establishing a shared creative brief upfront, we built one master edit template for each platform, then adapted the raw footage to fit each format. This eliminated rework cycles entirely — the client contact told us we hit 100% on first approval, which never happens in video delivery. The product launch campaign ran across all platforms on schedule, and the campaign's engagement metrics outpaced their internal benchmarks by 34% — they credit the consistency of the video delivery as a major factor. The footage-to-final-cut pipeline proved so efficient that they've already briefed us on a phase two: 64 videos for the next campaign launch.